about shaina mote

slow fashion. staples. social responsibility.

basic. is a slow fashion shop focused on thoughtfully designed, small-batch staple apparel.

we love what we do

the team at basic. sources and curates ethically-made garments from emerging and established independent designers. we only partner with brands that disclose their production processes and work within transparent supply chains because we want to know (and we want you to know, too!) #whomadeourclothes.

we think business can be better

we walk the walk

in the vein of circular responsibility and financial inclusivity, we've launched the back2basic. secondhand shop.

in an effort to better serve all of our peoples, basic. will only add new brand partners that offer extended sizing.

We try to be good people

as consumers, we have so much power to change the world by just being careful in what we buy.

EMMA WATSON