ethical fashion

for every womxn

real folks

meet our models

purchase with purpose

shop for good

wear what makes you happy.

we see you
and love you.
because who wouldn't?
shop the rainbow
lingua franca x basic.
bless your heart
50% of profits will go to the yellowhammer fund for women's reproductive rights + access in alabama.
$ 285.00

brand spotlight

ajaie alaie

feminine + playful silhouettes by daniella samper.

about the designer

slow fashion + storytelling.

down the rabbit hole
designer spotlight— ajaie alaie
badass bham womxn campaign

the actual basic. shop

2026 morris avenue
birmingham, alabama

wed + thurs + fri, 12 pm to 6 pm
sat + sun, 10 am to 2 pm

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as consumers, we have so much power to change the world by just being careful in what we buy. - emma watson