slow fashion. staples. social responsibility.
basic. is a slow fashion shop focused on thoughtfully designed small-batch staple apparel.
the ethical clothing brands we carry employ skilled individuals paid at least a living wage within a transparent supply chain.
thoughts + words
DESIGNER SPOTLIGHT - 7115 by SZEKI
every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of her production outright, she controls every step of the garment-making process from the first cut. her production studio is a well-appointed space, and her mom (so awesome!) is her production manager.
szeki's sustainability approach encompasses crafting well-made clothes that rarely need replacing, limiting excess waste, and sourcing fibers that are both environmentally and animal friendly. she's currently repurposing fabric scraps into reusable masks, and she's always looking for ways to improve her footprint.
SYMONE SHAW
WORDS TO LIVE BY:
“Present. Patient. Peaceful.” I love to be truly present in every moment. It took a while for me to learn how to be patient but everyone’s journey in life moves at a different speed and I learned to be so content with having patience regarding my aspirations and the process they require to achieve them.
“Present. Patient. Peaceful.” I love to be truly present in every moment. It took a while for me to learn how to be patient but everyone’s journey in life moves at a different speed and I learned to be so content with having patience regarding my aspirations and the process they require to achieve them.
MAYA DRAKE
FAVORITE QUOTE:
“Be a rainbow in someone else’s cloud.” -Maya Angelou
.
ANYTHING ELSE:
I believe that knowledge is wisdom, but I don’t mean educational knowledge, I mean life knowledge. The more you see, the more you know, the more questions you ask, the more you learn. To earn wisdom, seek knowledge.
“Be a rainbow in someone else’s cloud.” -Maya Angelou
.
ANYTHING ELSE:
I believe that knowledge is wisdom, but I don’t mean educational knowledge, I mean life knowledge. The more you see, the more you know, the more questions you ask, the more you learn. To earn wisdom, seek knowledge.
DESIGNER SPOTLIGHT - 7115 by SZEKI
every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of her production outright, she controls every step of the garment-making process from the first cut. her production studio is a well-appointed space, and her mom (so awesome!) is her production manager.
szeki's sustainability approach encompasses crafting well-made clothes that rarely need replacing, limiting excess waste, and sourcing fibers that are both environmentally and animal friendly. she's currently repurposing fabric scraps into reusable masks, and she's always looking for ways to improve her footprint.
SYMONE SHAW
WORDS TO LIVE BY:
“Present. Patient. Peaceful.” I love to be truly present in every moment. It took a while for me to learn how to be patient but everyone’s journey in life moves at a different speed and I learned to be so content with having patience regarding my aspirations and the process they require to achieve them.
“Present. Patient. Peaceful.” I love to be truly present in every moment. It took a while for me to learn how to be patient but everyone’s journey in life moves at a different speed and I learned to be so content with having patience regarding my aspirations and the process they require to achieve them.
MAYA DRAKE
FAVORITE QUOTE:
“Be a rainbow in someone else’s cloud.” -Maya Angelou
.
ANYTHING ELSE:
I believe that knowledge is wisdom, but I don’t mean educational knowledge, I mean life knowledge. The more you see, the more you know, the more questions you ask, the more you learn. To earn wisdom, seek knowledge.
“Be a rainbow in someone else’s cloud.” -Maya Angelou
.
ANYTHING ELSE:
I believe that knowledge is wisdom, but I don’t mean educational knowledge, I mean life knowledge. The more you see, the more you know, the more questions you ask, the more you learn. To earn wisdom, seek knowledge.
NOW OFFERING AFTERPAY AT CHECKOUT
the actual basic. shop
2026 morris avenue
birmingham, alabama 35203
205.542.7590
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SHOP HOURS
wed + thurs + friday, 11 to 6
sat + sun, 10 to 2