winter is coming

ethical basics for every season.
they're back!
paloma wool
Shop sweaters
7115 by szeki
the master of transitional style.
Shop New 7115
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the basics

elevated wardrobe staples for conscious consumers.

slow fashion. staples. social responsibility.

photo by mary fehr for basic. | image shows two women in a speak easy with garage doors on their right. they are seated at a cocktail table wearing slow fashion business casual attire.
work wherever
sustainable style at home or in the office.
Shop business casual

spotlight on


responsibly-made for every occasion.

Shop kaarem


sustainable, mindful, and serving sizes xs to 4x.

shop vincetta
photo by ameera steward in birmingham, alabama 2020. pictured are randall porter, samra michael, basic. co-owner maggie woodroof, reggie collier, basic. owner lacey woodroof, andre holland, mia moretti, and aurora james at a Voter Registration event.
you did good
with our customers' help, we donate 5% of every sale to the southern poverty law center and human rights watch.
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Come see us

*we are temporarily closed for construction.

2214 2nd Avenue North

Birmingham, AL 35203

Tues + Wed, 11am - 6pm
Thurs + Fri + Sat, 11am - 8pm
Sun + Mon, closed

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