slow fashion | staples | social responsibility
people always say that I didn’t give up my seat because I was tired, but that isn’t true. No, the only tired I was, was tired of giving in. - rosa parks
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in collaboration with the talented team at alabama chanin, we’ve been working on ways to help our community have the hard talks. we do clothes and we love words, so we figured we’d combine the two in hopes of creating a soft shirt and a safe space. these responsibly-made, 100% organic cotton tees were handpainted in florence, alabama just for basic. as part of a limited series designed with civil discourse in mind. words have power and meaning, and we believe they can be used to help change the landscape of our home.
in 1955, 7053 was the number that sparked a revolution. in 2020, we hope it sparks a conversation. to learn more, please click here.
100% of the profits from this release will be donated to the equal justice initiative in honor of rosa parks and jeremiah reeves.
*images of rosa parks courtesy of the library of congress
NOW OFFERING AFTERPAY AT CHECKOUT
thoughts + words
the more you know - rosa parks
she’s often painted as a timid seamstress who quietly refused when asked to change seats for a white man, but rosa louise mccauley parks was in fact an educated and seasoned civil rights activist who’d already spent a lifetime challenging white supremacy. by the time of the montgomery bus boycott, she’d served as a secretary and youth counselor for the naacp, worked tirelessly for justice for black women victims of white brutality and sexual violence, fought for the freedom of jeremiah reeves and other wrongfully convicted black men, and pushed for the desegregation of public spaces. she wasn’t new to the fight to dismantle oppressive systems, and for the entirety of her life, she never left it.
poolside pride - a slim aarons-inspired celebration
on june 28th, 1969, new york city’s stonewall inn was raided. with the throwing of what is referred to as “the shot glass that was heard around the world,” marsha p. johnson began what would be a series of riots and protests that catapulted the LGBTQ awareness movement to a new level, empowering others to stand up for their civil rights. the following year, on the anniversary of the stonewall riots, demonstrations in major cities across the US began. parades and demonstrations promoted visibility of the LGBTQ community, helped raise awareness of AIDS and gained support for marriage equality. media coverage of these events helped accelerate the movement, and it began to transition into the beautiful celebrations of love and life that pride month is today.
designer spotlight - 7115 by szeki
every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of her production outright, she controls every step of the garment-making process from the first cut. her production studio is a well-appointed space, and her mom (so awesome!) is her production manager.
szeki's sustainability approach encompasses crafting well-made clothes that rarely need replacing, limiting excess waste, and sourcing fibers that are both environmentally and animal friendly. she's currently repurposing fabric scraps into reusable masks, and she's always looking for ways to improve her footprint.
the more you know - rosa parks
she’s often painted as a timid seamstress who quietly refused when asked to change seats for a white man, but rosa louise mccauley parks was in fact an educated and seasoned civil rights activist who’d already spent a lifetime challenging white supremacy. by the time of the montgomery bus boycott, she’d served as a secretary and youth counselor for the naacp, worked tirelessly for justice for black women victims of white brutality and sexual violence, fought for the freedom of jeremiah reeves and other wrongfully convicted black men, and pushed for the desegregation of public spaces. she wasn’t new to the fight to dismantle oppressive systems, and for the entirety of her life, she never left it.
poolside pride - a slim aarons-inspired celebration
on june 28th, 1969, new york city’s stonewall inn was raided. with the throwing of what is referred to as “the shot glass that was heard around the world,” marsha p. johnson began what would be a series of riots and protests that catapulted the LGBTQ awareness movement to a new level, empowering others to stand up for their civil rights. the following year, on the anniversary of the stonewall riots, demonstrations in major cities across the US began. parades and demonstrations promoted visibility of the LGBTQ community, helped raise awareness of AIDS and gained support for marriage equality. media coverage of these events helped accelerate the movement, and it began to transition into the beautiful celebrations of love and life that pride month is today.
designer spotlight - 7115 by szeki
every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of her production outright, she controls every step of the garment-making process from the first cut. her production studio is a well-appointed space, and her mom (so awesome!) is her production manager.
szeki's sustainability approach encompasses crafting well-made clothes that rarely need replacing, limiting excess waste, and sourcing fibers that are both environmentally and animal friendly. she's currently repurposing fabric scraps into reusable masks, and she's always looking for ways to improve her footprint.
come see us at the real life basic. shop!
basic. is a slow fashion shop focused on thoughtfully designed small-batch staple apparel.
the ethical clothing brands we carry employ skilled individuals paid at least a living wage within a transparent supply chain.
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2026 morris avenue
birmingham, alabama 35203
205.542.7590
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SHOP HOURS
wed + thurs + friday, 11 to 6
sat + sun, 10 to 2