ethical fashion

for every womxn

real folks

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purchase with purpose

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wear what makes you happy.

bold + bright
a color story
spring | summer | 2021
shop ss21
lingua franca x basic.
bless your heart
to support women's reproductive rights in alabama, 50% of profits from this limited edition will go to the yellowhammer fund.
$ 285.00

brand spotlight

ajaie alaie

feminine + playful silhouettes by daniella samper.

about the designer

slow fashion + storytelling.

down the rabbit hole
designer spotlight— ajaie alaie
badass bham womxn campaign

the actual basic. shop

2026 morris avenue
birmingham, alabama

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sat + sun, 10 am to 2 pm

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as consumers, we have so much power to change the world by just being careful in what we buy. - emma watson