who we are

basic. is a slow fashion shop in the deep south.

we donate 5% of all sales to the southern poverty law center and human rights watch.

slow fashion

we stock only ethically-made clothing from indie designers.

meet our brands


we provide the building blocks of a conscious, sustainable closet.

shop basics

social responsibility

we create content meant to educate, elevate, and encourage.

Learn something
maya has long curled brown hair and is wearing a partially unbottoned white short-sleeve silk top. it is tucked into a pleated black skirt. she's lounging on a tufted eggplant color couch with a vintage fur coat draped over the arm.

our commitment

- to provide quality staple apparel made by folks paid living wages in dignified workplaces.

- to be transparent with our processes and practices.

- to give back of our time, money, and resources.

learn more

as consumers, we have so much power to change the world just be being careful in what we buy. - emma watson

our story

after learning about the treatment of garment workers globally, lacey woodroof founded basic. to provide a transparent, ethical alternative to fast fashion.

Contact us

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come see us!

2214 2nd Avenue North

Birmingham, AL 35203

Tues + Wed, 11am - 6pm
Thurs + Fri + Sat, 11am - 8pm
Sun + Mon, closed

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