image by moe kite for dreamers' supply co featuring the classic tote + wardrobe styled by basic.

who we are

"as consumers, we have so much power to change the world just be being careful in what we buy."

—emma watson, actress + activist

basic. is a slow fashion shop based in birmingham, alabama.

with an ethos centered around people and the planet, we stock only ethically-made apparel and lifestyle goods for folks who care about where their stuff comes from. many of our brands own their production outright, while others craft their pieces themselves and/or in partnership with skilled artisans around the world. regardless, everything in our shop was made in dignified environments by individuals paid a living wage.

our models are our family and friends, and we don't retouch or edit our photos to change bodies or appearance because why would we? every once in a while, we will have to color correct a product to make sure it is accurately portrayed; and occasionally we use our brands' images if we haven't had time to take our own.

in honor of humans everywhere, basic. donates a portion of every purchase to groups fighting for human rights. we also frequently partner with other organizations working to create a more just and equitable society.

thank you for supporting our impact-focused, women-owned small business. we could never do it without our community— and we're immensely grateful.

lacey, maggie, gabby, and marisa


as a part of a growing movement in support of corporate accountability, learn more about how we do business.

Transparency info

the irl basic. shop

come see us!

2214 2nd avenue north
birmingham, al 35203

tuesday + wednesday, 11am - 6pm
thursday + friday + saturday, 11am - 8pm
sunday + monday, closed