image by mary fehr for basic.'s roaring twenties campaign with forecast salon & dread river distillery. a woman with a bangs has a vintage faux fur falling off her shoulders as she sits on a marble vanity.

lookbooks

the secret of change is to focus all your energy not on fighting the old but on building the new.

—socrates

from the beginning, basic. set out to create content meant to engage, elevate, and empower. take a peek at our lookbooks below to see some of the projects we're proudest of

PRIDE 2022

concept + styling | basic.

photographers | jennifer alsabrook-turner (bang images), laura walker, and mary fehr

makeup | phoebe hausser

location | basic.

stained glass art | sharon whelton glass

music | lemon

ROARING TWENTIES

concept + styling | basic.

hair | mert mcnaughton + mark hyde

makeup | laura eason

location | dread river distillery

models | alex george, holly carlisle, lanier, leah thornton, marvelouse g, maya drake, and moe kite

WE'RE ALL A LITTLE MAD

ALICE IN WONDERLAND FOR MENTAL HEALTH AWARENESS MONTH, MAY 2021

creative direction + wardrobe | basic.

photographer | alyssa carpenter

florals + field set design | holly carlisle

floral assist | cole lewter

general assist | moe kite

red queen | styling + hmu + model, lotus the doll

white queen | art direction, mark hyde; hair, mark hyde + mert mcnaughton + billy halliday; makeup, lindsey hisey; model, cherryn wang

cheshire cat | styling + hmu, alex smith; model, jennifer alsabrook-turner

the mad hatter | styling + hair, mert mcnaughton + alex smith; makeup, precious sanders; model, reggie collier

the march hare | styling + hair, mert mcnaughton + alex smith; makeup, precious sanders; model, tyler hatcher

the caterpillar | styling + hmu, precious sanders; model, tatiana red

the white rabbit | styling + hmu, leighlee peterson; assist, moe kite; model, prashant upahdyay

VIEW GALLERY
mere byars by mary fehr for basic.'s pride campaign | mere wears a long white linen trench, white raw edge high waist wide leg shaina mote nadir pants and a white tank. they have one hand on their waist with their weight shifted to the left.

PRIDE 2021

basic. pride campaign, june 2021

photographer | mary fehr

creative direction + wardrobe | basic.

location | holly carlisle

VIEW GALLERY

PRIDE 2020: SLIM AARONS

basic. pride campaign, may 2020

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