
lookbooks
the secret of change is to focus all your energy not on fighting the old but on building the new.
—socrates
from the beginning, basic. set out to create content meant to engage, elevate, and empower. take a peek at our lookbooks below to see some of the projects we're proudest of

PRIDE 2022
concept + styling | basic.
photographers | jennifer alsabrook-turner (bang images), laura walker, and mary fehr
makeup | phoebe hausser
location | basic.
stained glass art | sharon whelton glass
music | lemon

ROARING TWENTIES
roaring twenties, march 2021
photographer | mary fehr
concept + styling | basic.
hair | mert mcnaughton + mark hyde
makeup | laura eason
location | dread river distillery
models | alex george, holly carlisle, lanier, leah thornton, marvelouse g, maya drake, and moe kite

WE'RE ALL A LITTLE MAD
ALICE IN WONDERLAND FOR MENTAL HEALTH AWARENESS MONTH, MAY 2021
creative direction + wardrobe | basic.
photographer | alyssa carpenter
florals + field set design | holly carlisle
floral assist | cole lewter
general assist | moe kite
red queen | styling + hmu + model, lotus the doll
white queen | art direction, mark hyde; hair, mark hyde + mert mcnaughton + billy halliday; makeup, lindsey hisey; model, cherryn wang
cheshire cat | styling + hmu, alex smith; model, jennifer alsabrook-turner
the mad hatter | styling + hair, mert mcnaughton + alex smith; makeup, precious sanders; model, reggie collier
the march hare | styling + hair, mert mcnaughton + alex smith; makeup, precious sanders; model, tyler hatcher
the caterpillar | styling + hmu, precious sanders; model, tatiana red
the white rabbit | styling + hmu, leighlee peterson; assist, moe kite; model, prashant upahdyay




PRIDE 2021
basic. pride campaign, june 2021
photographer | mary fehr
creative direction + wardrobe | basic.
location | holly carlisle
PRIDE 2020: SLIM AARONS
basic. pride campaign, may 2020
photographer | laura walker
concept + styling | basic.
location | private residence
models | gabby holloway, reggie collier, tyler hatcher, mekenzie esensoy, maya drake, cherryn wang, alex george, and cam williams
