Person wearing a white dress with a plain background
Woman in a black dress with a white collar standing against a light gray building.

currently: controlling what we can

support local brands + makers

reading > doom scrolling

laughter as medicine

soft styles in sticky seasons

our commitment + values

ethically-made

the north star of basic. from the start. because people are always > profits.

every purchase gives back

we donate a portion of every sale to groups doing work for human rights

more than a store

based in birmingham, alabama, basic. and grounds hold space + community.

thanks to every customer, teammate, friend, and family member who has supported our alabama-based womxn-owned small business.

our spring break wishlist