motel keychain at basic. in birmingham, alabama

ethical ethos

basic. stocks ethically-made apparel + lifestyle goods from brands with transparent supply chains.

womxn-owned

we are proudly 100% womxn-owned + led with long-term equity opportunities for our team.

social impact

basic. donates a portion of every sale to groups doing work in human rights. current recipient: the yellowhammer fund.

STAY IN THE KNOW

what to expect —

a monthly newsletter with new products, events, and community updates
the occasional discount or subscriber-only promotion

pinky promise we won't inundate your inbox.

© 2025,

basic. .

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