alice in wonderland
birmingham, alabama | April 2021
dreamers supply co
eyes of wise
magic city organics
down the rabbit hole
a little over a year ago, a rabbit hole opened up, and the world fell into it. ever since, we’ve...
meet the characters
the white rabbit
prashant styled by leighlee petersen
tatiana styled by precious sanders
the mad hatter
reggie styled by precious + brittany + alex
the march hare
tyler styled by precious + brittany + alex
the cheshire cat
jennifer styled by alex smith
the red queen
lotus the doll styled by herself
the white queen
cherryn styled by forecast salon
imagination is the only weapon in the war against reality.
down the rabbit hole
a little over a year ago, a rabbit hole opened up, and the world fell into it. ever since, we’ve been on a topsy turvy adventure of fear and pain and enlightenment and horror and awakening and hope, and very few have emerged unscathed. if the cheshire cat wasn’t already correct, it certainly is now— we’re all mad here.
we when first conceptualized this campaign, we imagined a vivid shoot that would spotlight individual characters + the folks who created their looks. we pictured a grande version of our style wars (check reels if you’re unfamiliar), and each team would design a character to be voted on by our community. as we explored further the scope of the message we wanted to share, though— things evolved.
our conversation began with highlighting the individual over the group, but we came to the conclusion that both stories are equally important. with the characters, we can examine mental wellness, personal accountability, and self-acceptance + highlight killer local talent in the process. the group allows us to speak to a society that embraces our differences and sees value in who we are as a part of the whole— a society we’d desperately like to exist in.
as we enter mental health awareness month, whether the images help you feel seen or the info that comes with them leads to personal growth, we hope this project moves you in some way.
a special thank you to the wildly skilled folks who collaborated on this wonderland in birmingham. your ability is bonkers.
creative direction: @abasicshop
floral + set design: @hollymcarlisl
floral assist @colewter
white queen styling: @forecastsalon + @brittany_forecastsalon + @billyhalliday_forecastsalon + @eyesofwise + @lindsayhisey_forecastsalon + @hollymcarlisle (floral headpiece)
cheshire cat styling: @alex.smith.hair
caterpillar styling: @psandersmakeup + @colewter (mushroom accessories)
white rabbit styling: @vivantleivida + @moe_forecastsalon + @hollymcarlisle (foliage ears)
mad hatter styling: @brittany_forecastsalon + @alex.smith.hair + psandersmakeup + @hollymcarlisle (boutonniere)
march hare styling: @psandersmakeup + @brittany_forecastsalon + @alex.smith.hai
props: @dreamerssupplyco, @magiccityorganics, @honeycreeperchocolate, @mythomenagerie, @ritualshelter, and @studio.264
models: @tylerhatcher, @_sa1nt, @prashant.yay, @damagedbread, @lotusthedoll, @samrathecurator, @reggiees.world, @bangimages