rin stares at the camera holding a full rainbow spectrum umbrella. image by jennifer alsabrook-turner of bang images for basic.'s 2022 pride campaign.

community impact

“everyone can do simple things that make a difference, and every little bit does count.”

—stella mccartney, ethical fashion designer

as a slow fashion shop based in the deep south, basic. is committed to social and economic progress abroad and in our home state of alabama.

we are intentional with our platform and content in an effort to educate, empower, and elevate voices and causes about which we are passionate.

in addition to donating a portion of every purchase to groups working for the advancement of human rights, we regularly partner with other organizations in our area (listed below) that all have a profound impact of their own.

always and forever, humans are at the center of everything we do.