as a slow fashion shop based in the deep south, basic. has been committed to social and economic progress abroad and in our home state of alabama since our inception.

we are intentional with our platform and content in an effort to educate, empower, and elevate voices + causes critical to change and a better tomorrow.

in addition to donating a portion of every purchase to groups working for the advancement of human rights, we regularly partner with other organizations in our area (listed below) that all have a profound impact of their own.

always and forever, humans are at the center of everything we do.