badass womxn (n.) - a woman that stands up for herself and is confident;

not afraid to challenge the hierarchy, the patriarchy, or conventional thinking.

the badass womxn campaign is an ongoing project that evolved from a desire to share stories of cool folks doing cool things + build content that felt authentic to basic. we hoped to elevate the voices and causes of people we admire, and we also wanted to photograph our clothes on real people with real (all different!) bodies + real lives. so, we're doing just that.