our printer paper, packing tape, mailers, and shipping boxes are from the good people at ecoenclose. custom branded tissue is sourced from no issue co. we use vegetable-ink printed 85% pcw reusable grocery shoppers made by custom earth promos in our brick + mortar. hangtags are 100% pcw from greenerprinter.

tbh, we'd like our footprint to look more like a tiptoe.


we recently launched our back2basic. consignment platform. all items available in our online b2b. store were either samples we've used for photoshoots, or they were originally sold in the (actual) basic. shop to someone who no longer needs them.

back2basic. gives us better control of the stuff we're putting out into the world, and we can offer a more accessible price point for all of our customers. it feels like a win/win thus far.


all of our models are our friends, family, customers, employees, and individuals in our community who inspire us in big ways. they were chosen strictly based on availability.

we like to take photos of people we know because #notfakenews and it's more fun. please reach out if you have questions about height or measurements or how they prefer to spend their sunday afternoons. we can likely tell you all three.


most small brands set retail price points for their stockists to adhere to, so we have very little control over the initial price for a large percentage of our inventory. price point is usually determined by a combination of designer discretion, materials used, labor costs, and the time spent crafting the garment. 

that said, where we can be flexible and take less margin, we do. we're not trying to get rich off of basic., but we do want to make a living. regular retail markup is generally anywhere from 2 to 2.5 times wholesale cost. at basic., we try to keep our markup between 1.5 to 2 times when we have control of pricing. in general, we're aiming for a good mix of being able to make enough money to stay in business and not price gouging folks to get there.  


we're always reevaluating ways we can be and do better. while we currently stock six designers who offer sizing outside of the traditional (like, who decided that though?) 0-12 size range, we recognize a significant underrepresentation in options for all of our community.

going forward, we will no longer add new brands who do not offer extended sizing. so we are constantly on the lookout for brands making high-quality, versatile, ethical clothing with full sizing options, if you happen to know of any. please reach out with suggestions.



we donate $5 of every sale we make. half of it goes to the SPLC for the groundbreaking civil rights work they do every day in our local community, and half goes to the human rights watch in support of global labor (and human) rights.

partnerships with other businesses doing good things generally lead to more good things. we're always looking for ways to support other people promoting empowerment, education, the environment, and economic opportunity.  

TEAMWORK (makes the dream work...sorry, had to).

our team is compensated in two ways - salary and hourly. basic. provides full health + dental insurance for all salaried employees. hourly employees are paid well above minimum wage.

all employees are allowed as many breaks and vacation days as they like, within reason. we work an unconventional schedule, but we are flexible with our expectations.

re: COVID-19: all employees - both salaried and hourly - are still being paid their full salary or average hours right now. basic. will continue in this manner unless or until we are no longer able to keep the doors open.