transparency

sustainability, business practices, and more.

carbon footprint

our printer paper, packing tape, mailers, and shipping boxes are from the good people at ecoenclose. custom branded tissue is sourced from no issue cowe use vegetable-ink printed 85% pcw reusable grocery shoppers made by custom earth promos in our brick + mortar. hangtags are 100% pcw from greenerprinter.


tbh, we'd like our footprint to look more like a tiptoe.

circular fashion

back2basic. is a buyback + resell consignment program. all items sold in b2b were samples, items used for photoshoots, or preowned.

back2basic. gives us better control of the stuff we're putting out into the world, and we can offer a more accessible price point for all of our customers.

shop back2basic.

model selection

our models are friends, family, customers, employees, and individuals in our community who inspire us in big ways. they were chosen strictly based on availability, or because we wanted to feature their accomplishments.

we like to take photos of people we know because #notfakenews— and it's more fun.

retail pricing

most small brands set retail price points for their stockists to adhere to, so we have very little control over the initial price for a large percentage of our inventory. price point is usually determined by a combination of designer discretion, materials used, labor costs, and the time spent crafting the garment. 

where we can be flexible and take less margin, we do. we'd like to make enough money to stay in business while not price gouging folks to get there. regular retail markup is generally anywhere from 2 to 2.5 times wholesale cost. at basic., we try to keep our markup between 1.5 to 2 times when we have control of pricing.

robbie stands on the left facing inwards. he is wearing glasses and has on a white button down with line drawings on it paired with black jeans. His hand rests on Mary's shoulder. Mary is wearing a long, tangerine button-up shirtdress with white sneakers

size inclusivity

we currently stock nine designers who offer sizing outside of the traditional (like, who decided that though?) 0-12 size range, we recognize an underrepresentation in options for all of our community.

we are no longer adding new brands who do not offer extended size options. 

social responsibility

we donate 5% of every sale we make— including purchases through our preowned program. half of our donation goes to the splc for the work they do in our local community, and half goes to the human rights watch in support of global labor (and human) rights.

we also collaborate with other businesses on products and content to educate, elevate, and engage.

graham yelton for arcadia salon. styled by sam eversole. a woman smiles coyly over her shoulder wearing the kaarem saccha layered onesie in white.

basic.

slow fashion. staples. social responsibility.