"fashion has the power to not only redefine our own industry but become a role model for others to reinvent their practices."
carbon footprint: our printer paper, packing tape, mailers, and shipping boxes are from the good people at ecoenclose. custom branded tissue is sourced from no issue co. we use vegetable-ink printed 85% pcw reusable grocery shoppers made by custom earth promos in our brick + mortar. hangtags are 100% pcw from greenerprinter.
tbh, we'd like our footprint to look more like a tiptoe.
circular fashion: back2basic. is a buyback + resell consignment program. all items sold in b2b were samples, items used for photoshoots, or preowned.
back2basic. gives us better control of the stuff we're putting out into the world, and we can offer a more accessible price point for all of our customers.
model selection: our models are friends, family, customers, employees, and individuals in our community who inspire us in big ways. they were chosen strictly based on availability, or because we wanted to feature their accomplishments.
we like to take photos of people we know because #notfakenews— and it's more fun.
retail pricing: most small brands set retail price points for their stockists to adhere to, so we have very little control over the initial price for a large percentage of our inventory. price point is usually determined by a combination of designer discretion, materials used, labor costs, and the time spent crafting the garment.
where we can be flexible and take less margin, we do. we'd like to make enough money to stay in business while not price gouging folks to get there. regular retail markup is generally anywhere from 2 to 2.5 times wholesale cost. at basic., we try to keep our markup between 1.5 to 2 times when we have control of pricing.
size inclusivity: basic. currently stocks sizes xxsmall through xxxlarge. we consistently look for brands making quality, ethical products for all bodies.
social responsibility: we donate a portion of every sale we make to groups doing work for human rights. we also collaborate with other values-based businesses on products and content to educate, elevate, and engage.