a basic. blog

basic. owner lacey woodroof and designer szeki chan at szeki's studio

designer spotlight - 7115 by szeki

April 16, 2020Lacey Woodroof

every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of...

tracey kennedy for basic.'s black history month feature

black HERstory - tracey kennedy

February 13, 2020Lacey Woodroof

WHAT I DO: I create unicorn magic in small jars as the owner and creator of California Country Organics Body Care. When I'm not working on my Boss game, I'm enjoying a...

valerie collins thomas for basic.'s black history month feature

black HERstory - valerie collins thomas

February 12, 2020Lacey Woodroof

WHAT YOU DO: In 2014 I started a consulting service to support UAB and Children’s Hospital recruit physicians to Birmingham. When they identify a potential faculty candidate, I reach out...