a basic. blog

basic. owner lacey woodroof and designer szeki chan at szeki's studio

a basic. blog

designer spotlight - 7115 by szeki

by Lacey Woodroof on Apr 16, 2020
every 7115 piece is designed in new york (and now copenhagen!) and expertly crafted in small batches by their in-house production studio in guangzhou city, china. because szeki owns 100% of her production outright, she controls every step of the garment-making process from the first cut. her production studio is a well-appointed space, and her mom (so awesome!) is her production manager. szeki's sustainability approach encompasses crafting well-made clothes that rarely need replacing, limiting excess waste, and sourcing fibers that are both environmentally and animal friendly. she's currently repurposing fabric scraps into reusable masks, and she's always looking for ways to improve her footprint.
tracey kennedy for basic.'s black history month feature

a basic. blog

black HERstory - tracey kennedy

by Lacey Woodroof on Feb 13, 2020
WHAT I DO: I create unicorn magic in small jars as the owner and creator of California Country Organics Body Care.  When I'm not working on my Boss game, I'm enjoying a red wine, time with my two amazingly charismatic children, with thoughts of, when really is the *right* time to throw glitter at a party? MY PERSONAL STYLE: Sensually dominant, always colorful and bright,  never blend in with the background.  Ultra Feminine.  I like to shine.  Is this where I get to throw glitter?
valerie collins thomas for basic.'s black history month feature

a basic. blog

black HERstory - valerie collins thomas

by Lacey Woodroof on Feb 12, 2020
WHAT YOU DO: In 2014 I started a consulting service to support UAB and Children’s Hospital recruit physicians to Birmingham. When they identify a potential faculty candidate, I reach out and find out what their quality of life priorities are and during that first and second visit, I make sure they see and touch it before they leave! We are especially focused on cultural, spiritual, or religious priorities that are often a significant part of the decision and may get overlooked by more traditional recruiting processes...The VAL Group team LOVES showing off Birmingham to people who are often VERY skeptical about their quality of life priorities being met or exceeded!!!