a basic. blog

back to the basics - reopening our shop

back to the basics - reopening our shop

basic. recently had her 5th birthday, so i’ve been in a period of reflection about where we came from and where we’re headed. it’s funny how life works sometimes, isn’t...

down the rabbit hole

down the rabbit hole

a little over a year ago, a rabbit hole opened up, and the world fell into it. ever since, we’ve been on a topsy turvy adventure of fear and pain...

designer spotlight— ajaie alaie

designer spotlight— ajaie alaie

designed in crown heights, brooklyn. made in accredited factories in india and peru. ABOUT THE BRAND: daniella samper launched her line, ajaie alaie, in late 2015 after graduating from the esteemed fashion...

badass bham womxn campaign

badass bham womxn campaign

the badass womxn campaign is an ongoing project that evolved from a desire to couple sharing stories of cool folks doing cool things with building content that felt authentic for...

a basic. reintroduction

a basic. reintroduction

basic. is a human-centric + progress-oriented slow fashion platform founded on a strong belief in the ‘basic’ rights of all people (get it?). the small indie brands we stock produce...

what we're wearing in 2021

what we're wearing in 2021

so, what we’d encourage you to wear in 2021 is whatever the hell you want to. take this year to be intentional with your wardrobe as it relates to your life— figure out...