a basic. blog

tracey kennedy for basic.'s black history month feature

a basic. blog

black HERstory - tracey kennedy

by Lacey Woodroof on Feb 13, 2020
WHAT I DO: I create unicorn magic in small jars as the owner and creator of California Country Organics Body Care.  When I'm not working on my Boss game, I'm enjoying a red wine, time with my two amazingly charismatic children, with thoughts of, when really is the *right* time to throw glitter at a party? MY PERSONAL STYLE: Sensually dominant, always colorful and bright,  never blend in with the background.  Ultra Feminine.  I like to shine.  Is this where I get to throw glitter?
elizabeth singleton for basic.'s black history month feature

a basic. blog

black HERstory - elizabeth singleton

by Lacey Woodroof on Feb 13, 2020
FAVORITE QUOTE: "She is clothed in strength and dignity, and she laughs without fear of the future." This is an anthem for both me and my little sister...I look up to that little one so much.
valerie collins thomas for basic.'s black history month feature

a basic. blog

black HERstory - valerie collins thomas

by Lacey Woodroof on Feb 12, 2020
WHAT YOU DO: In 2014 I started a consulting service to support UAB and Children’s Hospital recruit physicians to Birmingham. When they identify a potential faculty candidate, I reach out and find out what their quality of life priorities are and during that first and second visit, I make sure they see and touch it before they leave! We are especially focused on cultural, spiritual, or religious priorities that are often a significant part of the decision and may get overlooked by more traditional recruiting processes...The VAL Group team LOVES showing off Birmingham to people who are often VERY skeptical about their quality of life priorities being met or exceeded!!!
being better for black history

a basic. blog

being better for black history

by Lacey Woodroof on Feb 01, 2020
A few weeks ago, we invited fifteen of our coworkers, friends, and customers to come to the store to model our clothes on a Sunday afternoon. Every person invited was brown or black. We popped champagne and ate snacks and blared Lizzo and took a couple hundred pictures in front of loud, bold backdrops. There was laughter, friendship, and big, gooey happy. We spent one afternoon honoring some people we admire and adore, and it was likely the most joyful two hours I’ve had inside our shop yet. It gave me life. February is dedicated to celebrating and commemorating the long, complicated history of black America. At basic., we own and embrace our responsibility to do better and be better.
six young women in front of rainbow wall dressed in corresponding colors for basic.

a basic. blog

the basics about basic.

by Lacey Woodroof on Mar 20, 2019
"...at the core of our beliefs is the notion that the basic. rights of all individuals should be respected and honored."