"that's the beauty of shopping at basic. here, every single piece has been responsibly sourced and ethically made..." 

"it’s an ethos that i feel in so many of the city’s independent businesses, whether i’m digging through the crates at the vinyl-and-barber combo shop Seasick Records and Newman’s Classic Cuts...or browsing the racks at Basic."

 “our shop — both stores included — is first and foremost a place of education...we hope to empower others to think past just a product on a shelf.”