"that's the beauty of shopping at basic. here, every single piece has been responsibly sourced and ethically made..." 

"it’s an ethos that i feel in so many of the city’s independent businesses, whether i’m digging through the crates at the vinyl-and-barber combo shop Seasick Records and Newman’s Classic Cuts, enjoying a scoop of Cullman Strawberry from Big Spoon Creamery, wandering through the philodendron-filled greenhouse at Shoppe, sipping a cold brew at Domestique Coffee Cafe in the space-themed music venue Saturn, cracking open a can at new-old dive bar Mom’s Basement, slurping Spicy Miso Ramen at izakaya Shu Shop, or browsing the racks at Basic."

 “our shop — both stores included — is first and foremost a place of education. ethical manufacturing and production practices in many industries have historically been devastating on both an environmental and humanitarian level,” lacey explains.

“we hope to empower others to think past just a product on a shelf.”

“i don’t ever want to own, run or represent a business that is doing anything other than trying improve the lives of the people who touch the product,” lacey says, adding, “...whether that means the people who make the clothes or the customer who wears them.”

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